Felix Hernandez

Felix Hernandez

For me photography is not a portrait of what exists out there, but a portrait of what exist in me.

Felix Hernandez Rodriguez

Wonderfactory Artist, Cancun, Mexico

Felix Hernandez (b. 1973) is a photographer, graphics designer and digital artist based in the city of Cancun, Mexico. He owns and runs a successful creative agency as well as a photography studio, where he has developed creative projects for national and international brands across different industries.

Felix stumbled into the world of toy photography in 2015 when in a brief period of restlessness and curiosity, he embarked on attempting to make a little red toy car resting in his home the subject of an experiment. The resulting image - named ‘Love Car’ - became an internet sensation and propelled Felix onto the international stage as an artist creating images with scaled models.

Splendidly rich and full of details, the images created by Felix are created largely through practical effects, with the creative use of household items and art & craft materials.  He enjoys the process tremendously and plans such creative sessions periodically. 

Felix is published on numerous platforms, and has won many awards for many of his works. Apart from running his agencies, he gives conferences and workshops on the international circuit, and is an occasional judge at photography awards, such as at the Handam International Photography Awards (HIPA) in Dubai as well as in the Art Directors Club of New York (ADC Awards).

Felix Hernandez
For me photography is not a portrait of what exists out there, but a portrait of what exist in me.

Felix Hernandez Rodriguez

Wonderfactory Artist, Cancun, Mexico

Felix Hernandez (b. 1973) is a photographer, graphics designer and digital artist based in the city of Cancun, Mexico. He owns and runs a successful creative agency as well as a photography studio, where he has developed creative projects for national and international brands across different industries.

Felix stumbled into the world of toy photography in 2015 when in a brief period of restlessness and curiosity, he embarked on attempting to make a little red toy car resting in his home the subject of an experiment. The resulting image - named ‘Love Car’ - became an internet sensation and propelled Felix onto the international stage as an artist creating images with scaled models.

Splendidly rich and full of details, the images created by Felix are created largely through practical effects, with the creative use of household items and art & craft materials.  He enjoys the process tremendously and plans such creative sessions periodically. 

Felix is published on numerous platforms, and has won many awards for many of his works. Apart from running his agencies, he gives conferences and workshops on the international circuit, and is an occasional judge at photography awards, such as at the Handam International Photography Awards (HIPA) in Dubai as well as in the Art Directors Club of New York (ADC Awards).

Artist's Works

Felix Hernandez

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FORGOTTEN TITAN
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FORGOTTEN TITAN
FORGOTTEN TITAN
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THE SMURF
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THE SMURF
THE SMURF
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LOVE CAR 2018
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LOVE CAR 2018
LOVE CAR 2018
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HEART BREAK
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HEART BREAK
HEART BREAK
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REY’S HOME
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REY’S HOME
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BOUNTY HUNTER
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BOUNTY HUNTER
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DARK SIDE
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DARK SIDE
DARK SIDE
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BALANCE FETT
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BALANCE FETT
BALANCE FETT
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SCOUNDRELS
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SCOUNDRELS
SCOUNDRELS
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BALANCE LEIA
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BALANCE LEIA
BALANCE LEIA
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Felix Hernandez

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