Felix stumbled into the world of toy photography in 2015 when in a brief period of restlessness and curiosity, he embarked on attempting to make a little red toy car resting in his home the subject of an experiment. The resulting image - named ‘Love Car’ - became an internet sensation and propelled Felix onto the international stage as an artist creating images with scaled models.

Splendidly rich and full of details, the images created by Felix are created largely through practical effects, with the creative use of household items and art & craft materials.  He enjoys the process tremendously and plans such creative sessions periodically. 

Felix is published on numerous platforms, and has won many awards for many of his works. Apart from running his agencies, he gives conferences and workshops on the international circuit, and is an occasional judge at photography awards, such as at the Handam International Photography Awards (HIPA) in Dubai as well as in the Art Directors Club of New York (ADC Awards).